The Media In Practice: How Do Press Officers Contribute To The Organisation?

For this part of my reflection on my chosen career I will look at how Press Officers contribute to the organisation they are a part of. As it is my goal to become a press officer for a record label I will of course be looking at what th role of the Press Officer is within record labels and how they contribute to the running of the label.
Press Officers play a very important role in the music industry as they are partly responsible for organising publicity for bands/artists and making sure that anything that band or artist is trying to sell is properly publicised and in the consciousness of the general public.
Talking to journalists and organising interviews and press conferences is a vital part of the job performed by the Press Officer, and without these things it makes getting publicity difficult. In this way the Press Officer makes a major contribution to the record label, as they are essentially responsible for making sure bands or artists are well publicised so that their products sell as much as possible.