Item: 2 Pack of Gloves
Price: £1
Store: Primark
Usage of gloves:
* Keep hands warm in cold weather
* Can also be worn for fashion (leather, fingerless etc)
Social location - Primark:
* Place to go for clothes/fashion on a budget
* Accused of 'unethical' production menthods ('Sweat shops' etc)
* Cannot see conditions of production just from looking at the gloves (Marx: Commodity fetishism)
Way in which product was advertised:
* Product was in a basket with price displayed on all 4 sides.
* No advertisement for the actual product, just price
* People being drawn to price, not product
Ways in which you were attracted to the product:
* Need - Winter approaching, gloves essential.
* Brand - Chose Primark as I knew the item would be affordable but do its job
* Price - I'm a student so needed something affordable.
* Location - First floor, not too far in to store, near counter (In contrast to 'Men Buy, Women Shop')
Why you chose the object:
* Aesthetics not a major issue.
* 2 pairs - value for money.
Primark gloves vs Designer gloves:
Left: Chanel - $850 (roughly £425)
Right: Christian Dior - $199 (roughly £100)
* Designer gloves have higher Exchange Value, but the same Use Value
Why designer over Primark?
* Vieblen - Amass goods to portray identity or social status
* Bordieu - Goods demonstrate 'capital' in society: 'I shop for things that make me better than you'.
* Baudrillard - Consumerism creates difference - People with Chanel gloves different to those with Primark gloves.
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